Gatsby Benchmark toolkit – schools

This practical toolkit from The Careers & Enterprise Company focuses on the Gatsby Benchmarks. It is designed to help schools identify what ‘good’ looks like across all eight benchmarks – and it includes case studies of best practice, as well as tips and practical suggestions for implementing the benchmarks.

Each benchmark is broken down into the following key sections:

  • What good looks like – contains the definition of the individual benchmark as laid out in The Gatsby Benchmarks for Good Career Guidance.
  • Why this matters – outlines why this benchmark should be a focus and how it contributes to outstanding careers provision.
  • What this means in practice – guidance and steps that schools can follow to meet the benchmark.
  • Top tips for schools – actionable tips on how to start to delivering the benchmark.
  • Top tips for employers – actionable tips for your employer partners in supporting benchmark delivery.
  • Example resources – these are example only and will be updated annually.
Top tips
  • Use this toolkit as a guide to support progress in all Gatsby Benchmarks.
  • Quickly identify what ‘good’ looks like.
  • Refer to the guide over time as you develop your programme.


  • Careers Leader
  • Free
  • BM1: A stable Careers Programme
  • BM2: Learning from Career and Labour Market Information
  • BM3: Addressing the needs of each pupil
  • BM4: Linking curriculum learning to careers
  • BM5: Encounters with Employers and Employees
  • BM6: Experiences of the workplace
  • BM7: Encounters with Further and Higher Education
  • BM8: Personal Guidance
  • Guidance
  • SEND