icould.com uses the power of personal stories to inform and inspire young people’s career choices. Free and simple to use, the site features over 1,000 videos of real people talking about their careers – explaining their job role, career path and how different factors have shaped their choices. The videos can be filtered by job type or subject, and cover a range of sectors and levels. Each video is matched with Labour Market Information (LMI) – such as salary, qualifications and future employment – bringing together first-hand insight with practical next steps.

Top tips
  • Young people can take the Buzz quiz to develop self-awareness.
  • Access videos on iCloud.com to get an insight into careers and work, and draw links between subjects and jobs.
  • Use the website to drill down and see Labour Market Information – and think about next steps.


  • Careers Leader
  • Further Education provider
  • Training Provider
  • Talking Futures
  • Free
  • BM4: Linking curriculum learning to careers
  • Maths embedded careers learning
  • Science embedded careers learning
  • English embedded careers learning
  • Other subject embedded careers learning
  • BM3: Addressing the needs of each pupil
  • BM5: Encounters with Employers and Employees
  • Employer involvement in curriculum
  • Aspiration raising
  • Addressing stereotypes
  • Key stage 3
  • Key stage 4
  • Further education and skills
  • Audio
  • Videos
  • Virtual
  • SEND